CBIZ MHM is an accounting and advisory firm whose partners and specialists work across tax, transactions, and investor relations. The video program puts that expertise on LinkedIn and in front of clients.
The firm wanted its expertise visible where its buyers spend time: a partner building a personal brand on LinkedIn, leaders explaining the quarter, and specialists breaking down a complex transaction. Each of those needs a different kind of video.
We hold every video to a standard our clients can put their name on.
C&E produces each format to fit its purpose: short personal-brand videos for a partner's LinkedIn, investor-update videos with the leadership team, business-talk interviews, testimonial compilations, and explainers that make a complex transaction easy to follow. One production standard holds across all of them.
The full body of work — five videos across four formats, held to one bar.
A partner building a presence on LinkedIn needs a steady stream of short, direct videos. This one takes a single idea, starting a new job, and delivers it straight to camera, cut tight enough to hold a feed scroller through the point.
Each quarter the firm's leadership goes on record about the numbers. We edit the update for a clear, on-record delivery: clean cuts, figures on screen where they help, and a register that fits an investor audience.
Clients filmed in New York, cut into a single compilation. The edit lets each client speak plainly and keeps the pace moving, so the firm has one piece of proof it can place on LinkedIn and the site.
BIZ Talk puts two specialists in conversation about the work they actually do. The edit keeps the exchange sharp: tangents trimmed, technical terms given room to land, and the back-and-forth left intact so the expertise reads the way it sounded in the room. It runs on LinkedIn and the firm's site.
A monetized installment sale is dense material. This short explainer strips it to plain terms and clean pacing, so a prospect understands the structure before the first meeting.
Since December 2022, C&E has delivered 26 projects across the five formats, a steady stream that keeps the firm's people visible on LinkedIn and gives its specialists a clear way to explain their work.
As always, the videos look great.
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