HVAC · Plumbing · Roofing · Electrical · Landscaping · Pest Control

Video Marketing for Home Services

You run the trucks, the crews and the phones, and you are sitting on job footage that should be earning homeowner trust and filling the schedule. We turn the installs, diagnoses and before-and-afters into video that wins homeowners, hires good techs and makes you the shop people find first.

Dedicated team, never a freelancerBackup coverage through busy seasonYou stay in the field
Trusted by 130 brands in 11 countries
Oxford Royale50+ projects
CBIZNYSE-listed
Bossbabe3M+
Redefining Strength1M+
Nikol Beauty1M+
Freeman MediaChannel, end to end
Bright ConsultancyReels & brand
CensusB2B SaaS
Oxford Royale50+ projects
CBIZNYSE-listed
Bossbabe3M+
Redefining Strength1M+
Nikol Beauty1M+
Freeman MediaChannel, end to end
Bright ConsultancyReels & brand
CensusB2B SaaS
Sound Familiar

The Footage Is There. the Channel Is Quiet.

Job Footage Dies on a Phone

Your crews capture installs, diagnoses and before-and-afters every week. It sits in a camera roll because nobody on the truck has time to cut it, so the best proof you own never gets seen.

The Feed Goes Quiet, Then Panics

A month with nothing posted, then three videos in a rush before a slow week. Homeowners and good techs see a channel that looks abandoned, not a shop that is busy and dialed in.

The Slicker Shop Wins the Lead

The competitor two towns over has worse trucks and a better feed, so homeowners find them first. You lose the booking before the phone ever rings, on presence alone.

Hiring Good Techs Is Brutal

Skilled techs choose the company that looks like the best place to work. With no culture content, you are a logo on a job board competing only on pay, not on the shop you actually run.

Cheap Editors Do Not Get the Trade

You have tried the per-video freelancer who mislabels a heat pump, butchers the pacing and vanishes when your season gets busy. The price was low and the result was unusable.

You Do Not Have the Hours

Between dispatch, estimates and payroll there is no room to learn editing, write hooks or manage a posting calendar. Marketing is the plate you keep meaning to get to and never do.

Everything We Do For Home Services
Build

Run the Whole Content Engine

We take your raw job footage and run the channel end to end: editing, thumbnails, captions, SEO descriptions, ideation and posting. Homeowner-trust content that explains the diagnosis and shows the before-and-after, published on a schedule that holds through your busy season.

Film

We Send the Crew to the Site

Rather run the job than run a camera? We book and manage a local crew to film the install, the diagnosis or the team on site, with a single videographer or a multi-cam setup depending on the shoot, then edit it inside your plan. Add it to any engagement.

Transform

Put Your Shop Culture on Camera

Skilled techs are scarce. We cut recruiting and "what it is like to work here" videos that put your best people and your standards on screen, plus onboarding and training content so a new hire ramps faster. It runs alongside your homeowner-facing content on the same plan.

Advise

A Senior Partner, Not Just Execution

Building the channel yourself, or have a marketing lead without in-house video expertise? Start with a free teardown or a paid Video Roadmap with a blueprint, or book a half-day strategy workshop, so you know exactly what to film and post before you spend a dollar on production.

The Plan

How We Work, While You Stay in the Field

You keep dispatching trucks and closing jobs. We handle strategy, production and the posting calendar, and check in on one short monthly call. Here is exactly how an engagement runs from the first hello.

Book a Call
01

Book a Working Call

A 30-minute session, no pitch deck. Tell us your trade, your market and where video should pull its weight, whether that is homeowner leads, recruiting techs or both.

02

We Scope the Right Fit

We map the plan to your goal: a content retainer, a production sprint, filming, or advisory, and set the scope in the conversation so you know what arrives and when.

03

You Send Footage or We Film

Drop us phone footage from the truck, or have us send a crew to the site. Either way you hand over clips and direction and get back finished, on-brand video.

04

Your Dedicated Team Produces

One editor learns your shop and follows your style guide, with backup coverage behind them. Every video gets two revision rounds so it lands the way you want.

05

We Publish and Refine

Thumbnails, captions, descriptions and posting handled. On a monthly call we read what performed and adjust the plan, so the channel compounds instead of stalling.

Why Home-Services Teams Stay
7 Years

The gap is not your work. It is that your work is invisible. We close it so the company people see online matches the company you actually run.

7Years In Business
11Countries Served
130Clients
13,000Videos Produced

A Dedicated Team That Learns Your Trade

One editor builds and follows your style guide and learns your trade, your market and your voice, so a heat pump is never called a furnace and every cut sounds like your shop.

Coverage That Holds in Busy Season

We are a team, not a freelancer who vanishes when the heat wave hits and the calls pile up. Backup coverage means your content keeps shipping when you need it most.

A Premium Specialist, Not a Volume Tap

One point of contact and a monthly strategy call, not a ticket queue. We guarantee real craft and two revision rounds per video, never a meaningless "unlimited."

Built for Your Marketing Lead Too

If you have a marketer without in-house video expertise, we are the partner who fills that gap, takes production off their plate and makes the whole team look great.

What Home-Services Clients Say
★★★★★

Thank you so much for sending this revision. It looks so nice! Here are a few things I noticed:.

Arlene AkoubianCATA, INC.
★★★★★

Ah Guys, i looooove it!!!!

Kriss MicusKRISS MICUS GmbH
★★★★★

OMG THIS INTRO 🌟😍 NO WORDS.

Sharon Pakir
★★★★★

I LOVE THE INTRO FOR 51!!!

Rosie Chhun (Rosannara Chhun)WANDER CRAFTER LLC
Start Here For Free

See What We'd Do with One of Your Job Videos

Send us a single video, even something shot on a phone at the job site. In 3 to 5 business days we send back a personal 5 to 7 minute Loom: your hook, pacing, structure and the one change that would make it land harder with homeowners. It costs nothing and tells you exactly what to do, whether or not we ever work together.

No charge · No obligation · No sales pitch

What You Get

  • A personal teardown of one of your job-site videos
  • Hook, pacing, structure and your biggest opportunity
  • The single highest-impact fix, with timestamps
  • No charge, no obligation, no pitch

Your Risk Is Covered

30-Day Exit

Try Us for a Month

Every 3-month engagement includes a 30-Day Exit. If the first month isn't right for your shop, you walk away owing only month one and any work delivered, no further obligation. The standard is on us to earn.

Audit Credit Forward

Your Roadmap Pays for Itself

Book within 30 days of a paid Video Roadmap and the full amount credits toward your engagement. The strategy you pay for becomes the deposit on the work.

Questions Home-Services Teams Ask

What's the best video editor for a home services company (HVAC, plumbing, roofing, electrical)?
Look for a team that gets your trade and proves it, not the cheapest per-video price. You want a dedicated team that learns your shop, backup coverage so content doesn't stall in busy season, and real proof. Create & Elate has made 13,000+ videos for 130+ clients over 7 years. Start with a free audit of one of your videos.
Do you film the jobs, or just edit footage I send?
Both. Most owners send footage shot on a phone at the job site and we cut it. When you'd rather run the job than run a camera, we book and manage a local crew to film the install, the diagnosis, or the team, with a single videographer or a multi-cam setup depending on the shoot. We edit it inside your plan.
I've been burned by a cheap editor before. How is this different?
You're not locked in. Every 3-month engagement includes a 30-Day Exit: if the first month isn't right, you walk away owing only month one and any work delivered. You also get a dedicated team that learns your trade, two revision rounds per video, and a real team with backup coverage, not a freelancer who vanishes when your season runs hot. Start with a free audit so you see how we read your content first.
Can you help me make recruiting videos to hire techs?
Yes. Recruiting and culture videos are a strong fit for home-services companies fighting to hire. We cut what-it's-like-to-work-here clips that put your best techs and your shop culture on camera, plus onboarding and training content. It runs alongside your homeowner-facing content on the same plan.
I'm slammed in busy season. How much of my time does this take?
Very little. After the scoping call you send footage from the truck or let us film, and we handle strategy, editing, thumbnails, captions, descriptions and posting. The only regular commitment is one short monthly call where we read what performed and adjust the plan. You stay in the field.
Do I own the videos and the footage?
Yes. Your raw footage and the final exports of every video are yours to keep and use however you want. The working project files and any stock we license stay with us, which is standard. Retainers run in 30-day cycles with no long lock-in, and every 3-month-plus commitment includes a 30-Day Exit.

Let's Make Your Shop the One Homeowners Find First

Two easy ways to start a conversation.

Free

Get a Free Video Audit

Send us one job video. We send back a personal teardown with the single fix that moves the needle.

Get a Free Video Audit
Talk To Us

Book a Call

Tell us your trade and your market and we'll scope the right fit, a retainer or a one-time project.

Book a Call