Video Roadmap
A paid deep-dive for anyone weighing up working with us, or anyone who simply wants real direction before they spend on production. Two working calls and a blueprint: where your channel stands today, the pillars worth owning, the concepts to make, and the order to make them in. You leave with a blueprint you can act on, with us or on your own.
Direction First, Then Production
The Free Video Audit tears down one of your videos in a few minutes. Our retainers and projects produce the work month after month. The Video Roadmap sits between the two: it looks at your whole channel and your goals, then hands you a blueprint to act on. Run two working sessions with a senior strategist, take apart what is and is not working, study who you are up against, and walk out with the pillars, the concepts and the order of play written into a blueprint you keep. If the blueprint calls for footage you do not have, we also help you film it, so direction never stalls for want of a shoot.
What's Included, and What Isn't
✓What's Included
A focused engagement that ends with a blueprint in your hands.
- Two working strategy calls with a senior strategist
- A blueprint you keep and can act on
- Your content pillars: the themes worth owning
- A list of turnkey concepts, ready to script and shoot
- A competitive teardown of who you are up against
- A shot list for the concepts, and we help you film them
→What's Not
The Roadmap is the blueprint, not the production run.
- Content Engine for ongoing production, month after month
- Brand & Launch Sprint for one-off films on a deadline
- The full edit and delivery; the Roadmap maps it, our retainers and projects produce it
From Two Calls to a Blueprint You Can Run
No long discovery, no fishing for a contract. Two working sessions with a senior strategist, the build in between, and a blueprint at the end that you keep whatever you decide to do next.
Book a CallCall One: Where You Stand
We dig into your channel, your goals and your market. You talk, we listen and pull apart what is working, what is missing and where the real opportunity sits.
The Competitive Teardown
Between calls we study who you are up against: what they own, where the gaps are, and the angles nobody in your space is taking yet.
Pillars and Turnkey Concepts
We name the themes worth owning, then turn them into a list of concepts ready to script and shoot, each with a shot list so filming is never a guess.
We Write the Blueprint
Everything lands in a blueprint built around your goal: the pillars, the concepts, the teardown and the order to make them in, all in one place you keep.
Call Two: the Blueprint to Execute
We walk you through it, pressure-test it together and leave you with a roadmap you can run yourself or hand straight to us to produce.
A roadmap written by people who have actually shipped the work, not a slide deck.
Strategy from Operators
The plan comes from the same team that produces the work, so every pillar and concept is something we know how to actually make, not a theory you have to translate.
Opinionated, Not a Menu
You get a sequenced point of view: the themes worth owning, the concepts to make first, and the ones to skip. A clear order of play, not ten options to weigh up alone.
Yours to Keep, Either Way
The blueprint is yours whether you hire us or not. Run it in-house, hand it to another team, or bring it back to us to produce. No lock-in on the thinking.
The Fee Credits Forward
Book a retainer or project within 30 days and the full Roadmap fee credits toward it. The strategy you pay for becomes the deposit on the work.
Not Sure yet? Get a Free Video Audit First
The Roadmap maps the whole channel. The audit zooms in on one video. Send us a recent one and we will send back a short Loom teardown with the single fix that moves the needle, no cost and no call required.
What the Audit Covers
- A 5 to 7 minute personal Loom on one of your videos
- The single highest-impact fix, named and explained
- A read on retention, hook and pacing
- An honest take on whether the Roadmap is worth it for you
Your Risk Is Covered
The Fee Comes Back as a Deposit
Book a retainer or a project within 30 days of getting your Roadmap and the full Roadmap fee credits toward that engagement. Start with the blueprint and pay nothing extra to begin the work.
You Leave with Something to Run
Whatever you decide, you keep the blueprint: the pillars, the concepts, the teardown and the order of play. The deliverable is real direction, not a pitch you cannot use.
Questions About the Roadmap
How is this different from the Free Video Audit?
What exactly do I get?
Do you help me film the concepts too?
Is the fee credited if we work together?
How long does it take?
Get the Blueprint Before You Spend on Production
Two easy ways to start a conversation.
Get a Free Video Audit
Send one video. We send back a personal teardown with the single fix that moves the needle.
Free Video AuditBook a Call
Tell us where your channel stands and we'll scope a Roadmap, a retainer or a project.
Book a Call